Matlock Methodist/United Reformed Church jumped on the idea of random acts of crochet kindness by 'lamb bombing' the town at Easter. Each lamb was hidden with a brief message about Easter and a QR code that linked to a website page which told the story of the Lost Sheep and advertised the church's Easter services. They also crowned the main postbox in Matlock with a postbox topper linked to the Lost Sheep and the lambs hidden around the town.